Privacy policy

Last updated: May 28, 2026

Loulène operates this shop and this website, including all information, content, features, tools, products, and related services, in order to provide you, as a customer, with a personalized shopping experience (hereinafter the "Services"). Loulène is a shop powered by Shopify, which allows us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you access the Services, use them, make a purchase or any other transaction, or when you communicate with us by any other means. In the event of a contradiction between our Terms of Service and this Privacy Policy, this Privacy Policy prevails with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and understand the terms of collection, use, and disclosure of your information that are described in this Privacy Policy.

 

PERSONAL INFORMATION WE COLLECT OR PROCESS

When we use the term "personal information," we refer to information that identifies you or that can reasonably be linked to you or to another person. Personal information does not include information collected anonymously or rendered unidentifiable, such that it does not allow you to be identified nor reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on your way of interacting with the Services, your place of residence, and to the extent permitted or required by applicable legislation:

• Contact information including your name, address, billing address, shipping address, telephone number, and email address.

• Financial information including credit card, debit card, and bank account numbers, information relating to payment cards, bank account information, transaction details, method of payment, payment confirmation, and other payment details.

• Account information including your username, your password, your security questions, your preferences, and your settings.

• Transaction information including items you view, place in your cart, add to your wish list, purchase, return, exchange, or cancel, as well as your past transactions.

• Your communications with us including information you include in your communications with us, for example when you send an inquiry to customer service.

• Device information including information regarding your device, your browser or your network connection, your IP address, and other unique identifiers.

• Usage information including information regarding your interaction with the Services, notably how and when you access the Services or interact with them.

 

SOURCES OF PERSONAL INFORMATION

We may collect personal information from the following sources:

• Directly from you including when you create an account, access the Services or use them, communicate with us, or provide us in any other manner with your personal information;

• Automatically via the Services including from your device when you use our products or services or access our websites, and through the use of cookies and similar technologies;

• From our service providers including when we use them to implement certain technologies and when they collect or process your personal information on our behalf;

• From our partners or other third parties.

 

HOW WE USE YOUR PERSONAL INFORMATION

Depending on the way you interact with us or the Services you use, we may use your personal information for the following purposes:

• Provide, adapt, and improve the Services. We use your personal information to provide you with the Services, notably to execute our contract with you, process your payments, process your orders, remember your preferences and items that interest you, send you notifications related to your account, process purchases, returns, exchanges, or other transactions, create, maintain, and manage in any other way your account, organize shipments, facilitate eventual returns and exchanges, allow you to publish reviews, and create a personalized shopping experience, for example by recommending products related to your purchases. This may include the use of your personal information to adapt and improve the Services in a more relevant manner.

• Marketing and advertising. We use your personal information for marketing and promotional purposes, for example to send you marketing, advertising, and promotional communications by email, SMS, or postal mail, and to show you online advertisements regarding products or services on the Services or on other websites, notably based on items you previously purchased or added to your cart, as well as your other activities on the Services.

• Security and fraud prevention. We use your personal information to authenticate your account, offer a secure payment and shopping experience, detect, investigate, or intervene in the event of fraudulent, illegal, dangerous, or malicious activity, protect public safety, and secure our services. If you choose to use the Services and create an account, you are responsible for the confidentiality of your account credentials. We strongly recommend that you do not share your username, your password, or any other access identifier with anyone.

• Communicate with you. We use your personal information to provide you with customer service, respond to your inquiries, offer you efficient services, and maintain our commercial relationship with you.

• Legal reasons. We use your personal information to comply with applicable legislation or to respond to valid legal proceedings, notably to requests originating from law enforcement or government agencies, to investigate or participate in civil discovery procedures, potential or ongoing litigations, or other contentious proceedings, as well as to enforce our terms or policies, or investigate potential violations thereof.

 

HOW WE DISCLOSE PERSONAL INFORMATION

In certain circumstances, we may disclose your personal information to third parties for legitimate reasons, in accordance with this Privacy Policy. These circumstances may include:

• With Shopify, providers, and other third parties who provide services on our behalf (for example, IT management, payment processing, data analysis, customer service, cloud storage, processing, and shipping).

• With commercial and marketing partners in order to provide you with marketing services and address advertisements to you. For example, we use Shopify to support personalized advertising via third-party services, based on your online activity with different merchants and websites. Our commercial and marketing partners will use your information in accordance with their own privacy notices. Depending on your place of residence, you may have the right to ask us not to share information about you for the purpose of showing you targeted advertisements and marketing content, based on your online activity with different merchants and websites.

• When you instruct us, address a request to us, or consent by any other means to the disclosure of certain information to third parties, for example to ship products to you or via your use of social network widgets or login integrations.

• With our affiliates or more generally within our group of companies.

• In the context of a commercial transaction such as a merger or a bankruptcy filing, to comply with any applicable legal obligation (notably in response to subpoenas, search warrants, or similar requests), to enforce the applicable terms of service or policies, as well as to protect or defend the Services, our rights, and the rights of our users or third parties.

 

RELATIONSHIP WITH SHOPIFY

The Services are hosted by Shopify, which collects and processes personal information regarding your access to the Services and your use thereof in order to provide you with the Services and to improve them. The information you submit to the Services will be transmitted and shared with Shopify, as well as with third parties who may be located in countries other than the one where you reside, in order to provide you with the Services and to improve them. Furthermore, in order to protect, develop, and improve our business, we use certain enhanced features of Shopify that integrate data and information resulting from your interactions with our Shop, as well as with other merchants and with Shopify. To provide these enhanced features, Shopify may use personal information collected from your interactions with our shop, with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, notably to respond to your requests to exercise your rights regarding the use of your personal information for these purposes. To learn more about Shopify's use of your personal information and the rights available to you, you can consult Shopify's Consumer Privacy Policy. Depending on your place of residence, you can exercise certain rights relating to your personal information here [Link to Shopify's privacy portal].

 

THIRD-PARTY WEBSITES AND LINKS

The Services may provide links to websites or other online platforms operated by third parties. If you follow links leading to sites that are not affiliated with us or that we do not control, we recommend that you consult their privacy and security policies as well as their other general terms of use. We do not guarantee and are not responsible for the privacy or security of these sites, including the accuracy, completeness, or reliability of the information found on these sites. Information that you provide in public or semi-public spaces, including information that you share on third-party social network platforms, may also be visible to other users of the Services and/or by users of these third-party platforms without restriction as to its use by us or by a third party. The fact that we include these links does not imply in itself any endorsement of the content of these platforms, nor of their owners or operators, unless otherwise indicated on the Services.

 

CHILDREN'S DATA

The Services are not intended to be used by children and we do not knowingly collect any personal information regarding children who have not reached the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you can contact us using the contact details indicated below to request its deletion. As of the effective date of this Privacy Policy, we are not aware of the fact that we "share" or "sell" (within the meaning of the definitions of these terms provided by applicable legislation) personal information regarding individuals under the age of 16.

 

SECURITY AND RETENTION OF YOUR INFORMATION

Please note that no security measure is perfect or infallible and that we cannot guarantee "perfect security." Furthermore, any information you send us may not be secure during its transmission. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

The duration of retention of your personal information depends on different factors, such as the necessity to retain this information to manage your account, provide you with the Services, respect our legal obligations, resolve disputes, or enforce any other applicable contract or policy.

 

YOUR RIGHTS AND YOUR CHOICES

Depending on your place of residence, you may have some or all of the rights indicated below regarding your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may refuse your request within the limits authorized by law.

• Right of access / right to information. You may have the right to request access to the personal information we hold about you.

• Right to erasure. You may have the right to request the deletion of the personal information we hold about you.

• Right to rectification. You may have the right to request the rectification of inaccurate personal information we hold about you.

• Right to portability. You may have the right to receive a copy of the personal information we hold about you and to request its transfer to a third party, under certain circumstances and with certain exceptions.

• Management of communication preferences. We may send you promotional emails. You can choose at any time to no longer receive them by using the unsubscribe option included in our emails. If you unsubscribe, we may still send you non-promotional emails, for example regarding your account or orders you have placed.

If you reside in the United Kingdom or in the European Economic Area, and subject to the exceptions and limitations provided by local legislation, you can exercise the following rights in addition to the rights listed above:

• Objection to processing and limitation of processing: You may have the right to ask us to cease or restrict the processing of your personal information for certain purposes.

• Withdrawal of consent: When we depend on your consent to process your personal information, you have the right to withdraw this consent. If you withdraw your consent, the legality of the processing based on your consent before its withdrawal will not be affected.

You can exercise these rights at the locations provided for this purpose on the Services or by contacting us at the contact details provided below. To learn more about Shopify's use of your personal information and the rights you may have, including rights relating to data processed by Shopify, you can consult https://privacy.shopify.com/en.

We will not penalize you for having exercised any of these rights. We may need to verify your identity before we can process your requests, within the limits provided or authorized by applicable legislation. In accordance with applicable legislation, you may designate an authorized agent to request to exercise your rights on your behalf. Before accepting said request from an agent, we will require that the agent provide proof of the authorization you gave them to act on your behalf, and we may ask you to directly verify your identity with us. We will respond to your request within the timeframes provided by applicable legislation.

 

COMPLAINTS

If you wish to file a complaint regarding our processing of your personal information, please contact us at the contact details indicated below. Depending on your place of residence, you may have the right to contest our decision by contacting us at the contact details indicated below, or by filing a complaint with the competent data protection authority in your region. For the EEA, you will find a list of supervisory authorities responsible for data protection here.

 

INTERNATIONAL TRANSFERS

Please note that we may transfer, store, and process your personal information outside of the country in which you reside.

If we transfer your personal information outside of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the standard contractual clauses of the European Commission, or where applicable on any equivalent contract issued by the competent authority of the United Kingdom, unless the data transfer is carried out to a country recognized as offering an adequate level of protection.

 

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy at any time, notably to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will publish the revised Privacy Policy on this website, update the "Last updated" date, and provide notice in accordance with applicable legislation.

 

CONTACT

If you have questions about our privacy practices or about this Privacy Policy, or if you wish to exercise any of the rights available to you, please call us at , or send us an email at the address hello@loulene.com. For the purposes of applicable data protection legislation, we are the data controller of your personal information.